Just a short one this week. A week full of moving did not leave much time for podcasting or developing, but I did still manage to find a few things to think about!

Topics for this week:

• divs.leads

• divs.tools

• Business Mistakes

• Live YouTube Channel Reviews

• More Boring Work

divs.leads

In a weird coincidence, I ended up meeting the marketing lead of .design domains for GoDaddy, and she may work something out to feature divs.design as an effort to raise awareness for the .design domain in particular. It sounded like it would be a blog post on the GoDaddy website but could be a nice source of traffic for some potential leads. I’ll certainly be linking to that if that happens, but in the meantime, 99designs and YouTube content will remain the primary focus. I’ll be taking it easy for my birthday this weekend and then back to the grind next week!

divs.tools

At this point I might be addicted to collecting domains, which domain flipping is a legitimate strategy to get distracted with later, but I find myself regularly checking for new domain options for divs. As I started building a Webflow plugin, and considering a focus on design tools, I couldn’t help but pick up the domain divs.tools for very cheap. I haven’t connected the domain to anything yet but I’ll hang on to it for when I have a few tools to offer, just in case. For now I’ll happily add it to the growing list of divs domains.

Business Mistakes

This is really just an Alex Hormozi fan newsletter at this point, but he’s the master at clearly explaining business concepts. And since he’s changed up his content approach, he’s releasing videos much more frequently.

In this post, he covers one thing that I’ve been particularly worried about, which is making a mistake with your business. Mistakes are inevitable, but it helps to hear a pro’s perspective on professional mistakes and the best way to handle them.

Alex gives 2 main examples: handling a business mistake poorly, and handling a business mistake correctly.

You can pass the buck and tell the customer “sorry, you signed the paper, you accepted the issue” or you can go above and beyond to try to make up for the mistake and repair the relationship with the customer.

He quotes Disney saying it takes on average 37 great experiences to make up for a bad one, so the ideal goal is to avoid the bad ones, but sadly it’s not always possible.

When it does happen, going well above what’s expected is the best chance to make the customer happy again. You’ll have to do way more than just say sorry.

It was interesting to see the specific number of good vs bad experiences and Alex gives a great example of a manager going the extra mile to make up for a negative experience Alex had.

And, at 25 minutes, this a little more manageable of a watch, but I think it’s very valuable in this day and age of online reviews.

Live YouTube Channel Reviews

Speaking of reviews, Ed from Creator Booth did a live review of channels submitted to him for feedback and it was really fascinating to watch a YouTube pro work.

Immediately after pulling up the first clients channel, he spots a number of improvements, pointing out thumbnail issues and recording setup problems from the videos. He identified the content as useful, it just needs better presentation. With that, the channel could be well on it’s way to multiplying it’s viewing numbers anywhere from 3 to 10 times more.

I was really impressed with how Ed could riff a few better hooks and intros on the spot. You can tell he has had many hours of practice.

If you’re interested in how YouTube works, this is a great peak behind the scenes at someone that’s deep in the online content game.

It’s also a bit of a departure from his highly polished videos, but these raw, authentic videos are making a comeback right now on YouTube so there may be more of this style for the next few years.

The full stream is below:

More Boring Work

And of course, to close it out, let’s go back to Alex.

He released a presentation from Gym Con where covers the details of operating at scale, but he really hammers the true problem which is doing the boring work.

• Practice learning and running ads for 4 hours per day until you are really good at it.

• If your gym is at full capacity and you’re not making money, raise prices.

• “Fire Susan” - get rid of the low performers that work for you.

Running a successful business really is simple in theory, but in practice it quickly becomes difficult or overwhelming, mostly because your mind makes things more complicated so that it can avoid doing things it doesn’t want to do.

Learning to do things you don’t know how to do and don’t particularly want to learn how to do can be very difficult. You’ll find excuses not to do it. But typically after 20 hours or so you’ll get the hang of it and it becomes much easier to keep doing it. Then you can begin the climb to getting good at it. But getting started is the tough part.

And that’s what Alex really emphasized. The vast majority just need to do the 3 things above and they’ll have more success than they’ll know what to do with. He recommends you get bored with being successful for months on end, if not a year before you consider expanding to other tasks and locations.

I’m not in the gym business, but all of this is still relevant. Just work on the boring stuff continually and the business is bound to grow. Time to get back to work.

But if you want to watch the full presentation first, it’s a real one at just over an hour:

And that’s it for this week! A bit of stretch on this one so thanks to Alex and Ed for still giving me things to talk about. And we’ll see where divs ends up next week!

Those are the links that stuck with me throughout the week and a glimpse into what I personally worked on.

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